As a designer, many people are asking me about QR codes. I’m no expert, but here is the synopsis for the everyday person.
QR stands for Quick Response. QR codes are the only universal 2-D barcode, are free to generate and free to read. That’s right – FREE! Using your smartphone, you can download a QR reader for free (just google it). You can generate a QR code by using any of the free generators out there (I prefer http://qrcode.kaywa.com). Just type in the web address (or other place you’d like to send the person scanning the code to) and it instantly gives you a QR code that you can download, save, and put into your print collateral.
Important things to remember: have great context and content – send them somewhere appropriate with content that delivers value. You can use QR codes to tell your customer about events, specials, coupons to download, photos, behind-the-scenes information, send them to a video or educational piece, give them a photo tour, purchase items…the possibilities are endless. My favorites are grocery shopping at the subway station, a virtual tour of Central Park, and Macy’s Backstage Pass.
Want to know more? A great blog that I’ve found helpful is http://qranywhere.blogspot.com. They recently posted “Over the next 5 years, QR codes will develop into the most universally recognized prompt for mobile web use in the world. You can bank on it. Ignore this fact at your own peril.”